Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja
Abstract
Designing technological marketing mix (TM-MIX) in differenttraffic, transport and telecommunication systems has abasic feature of a 'decision-making problem' (DMP ). The paperdiscusses mathematical constructs and procedures applicablein developing TM alternatives and in the choice of the bestcombination (composition) ofTM-mix. Algorithm for solving a'General Choice Problem' is presented. Expert Choice Softwareand other decision-support tools have substantial theoreticalsupport in the denoted concepts, procedures and algorithms.References
I.BOSNJAK: Technological (Hi-Tech) marketing. Zagreb:
Fakultet prometnih znanosti, (in print).
D.E.BELL, H.RAIFFA and A.TVERSKY: Decision
Making. Cambridge, Cambridge University Press, 1989.
I.M.MAKARAV: The Theory of Cboice and Decision
Making. Moscow: Mir Publishers, 1987.
R.F.DYER and E.H.FORMAN: An Analytic Approach to
Marketing Decisions. Englewood Cliffs, N.J.: PrenticeHall,
Inc., 1991.
(5] I.W. SANDBERG: On Competition, Regulation and Market
Structures. IEEE Transactions on Systems, Man and
Cybernetics, 9, 824-828.
How to Cite
1.
Bošnjak I. Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja. Promet [Internet]. 1 [cited 2024Dec.22];8(1-2):31-6. Available from: https://traffic.fpz.hr/index.php/PROMTT/article/view/818
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