TY - JOUR AU - Ivan Bošnjak PY - 1970/01/01 Y2 - 2024/03/28 TI - Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja JF - Promet - Traffic&Transportation JA - Promet VL - 8 IS - 1-2 SE - Older issues DO - UR - https://traffic.fpz.hr/index.php/PROMTT/article/view/818 AB - Designing technological marketing mix (TM-MIX) in differenttraffic, transport and telecommunication systems has abasic feature of a 'decision-making problem' (DMP ). The paperdiscusses mathematical constructs and procedures applicablein developing TM alternatives and in the choice of the bestcombination (composition) ofTM-mix. Algorithm for solving a'General Choice Problem' is presented. Expert Choice Softwareand other decision-support tools have substantial theoreticalsupport in the denoted concepts, procedures and algorithms. ER -