Collaborative Behaviour as a Facilitator of Integration of Logistic and Marketing Functions – The Case of Slovene Retailers
AbstractCollaborative behaviour and various aspects of comparing collaboration with coordination and cooperation present the basis for more detailed assumptions concerning the importance of integrating logistic function with the marketing function. The collaborative behaviour dimension of inter-functional integration presents a system of mutual visions, decision-making and collective responsibility to provide results, services or a product. Logisticians often define integration within the framework of the supply chain, yet they neglect the internal integration or the integration between individual departments or functions in a company. Defining internal integration and its level as well as the connection with the level of collaborative behaviour is the basis of the research part of this paper. The quantitative research part studies whether and to what extent collaborative behaviour influences the level of internal integration between logistic and marketing functions. The research is based on a quantitative analysis of results of the survey that was conducted in Slovene retail companies. KEY WORDS: logistics, marketing, logistic function, marketing function, internal integration, collaborative behaviour, inter-functional relations
How to Cite
Topolšek D, Čižman A, Lipičnik M. Collaborative Behaviour as a Facilitator of Integration of Logistic and Marketing Functions – The Case of Slovene Retailers . Promet [Internet]. 2012Mar.1 [cited 2023Dec.10];22(5):353-62. Available from: https://traffic.fpz.hr/index.php/PROMTT/article/view/200
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).