Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja

  • Ivan Bošnjak

Abstract

Designing technological marketing mix (TM-MIX) in differenttraffic, transport and telecommunication systems has abasic feature of a 'decision-making problem' (DMP ). The paperdiscusses mathematical constructs and procedures applicablein developing TM alternatives and in the choice of the bestcombination (composition) ofTM-mix. Algorithm for solving a'General Choice Problem' is presented. Expert Choice Softwareand other decision-support tools have substantial theoreticalsupport in the denoted concepts, procedures and algorithms.

References

I.BOSNJAK: Technological (Hi-Tech) marketing. Zagreb:

Fakultet prometnih znanosti, (in print).

D.E.BELL, H.RAIFFA and A.TVERSKY: Decision

Making. Cambridge, Cambridge University Press, 1989.

I.M.MAKARAV: The Theory of Cboice and Decision

Making. Moscow: Mir Publishers, 1987.

R.F.DYER and E.H.FORMAN: An Analytic Approach to

Marketing Decisions. Englewood Cliffs, N.J.: PrenticeHall,

Inc., 1991.

(5] I.W. SANDBERG: On Competition, Regulation and Market

Structures. IEEE Transactions on Systems, Man and

Cybernetics, 9, 824-828.

How to Cite
1.
Bošnjak I. Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja. Promet - Traffic&Transportation. 1;8(1-2):31-6.
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