@article{Bošnjak_1, title={Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja}, volume={8}, url={http://traffic.fpz.hr/index.php/PROMTT/article/view/818}, abstractNote={Designing technological marketing mix (TM-MIX) in differenttraffic, transport and telecommunication systems has abasic feature of a ’decision-making problem’ (DMP ). The paperdiscusses mathematical constructs and procedures applicablein developing TM alternatives and in the choice of the bestcombination (composition) ofTM-mix. Algorithm for solving a’General Choice Problem’ is presented. Expert Choice Softwareand other decision-support tools have substantial theoreticalsupport in the denoted concepts, procedures and algorithms.}, number={1-2}, journal={Promet - Traffic&Transportation}, author={Bošnjak, Ivan}, year={1}, month={1}, pages={31-36} }