Corporate Culture- the Way of Increasing the Work Quality in Transport Organization

  • Alžbeta Bielikova
Keywords: corporate culture, customer, customer relationship management, company's ethical codex, organization structure, system of internal communication, model of 'key references'

Abstract

The article deals with corporate culture in transport organization.The corporate culture has a momentary character and itis affected by continual confrontation with business prioritiesand by movement of external environment. For this reason theactivity of transport organization must be still adapted to customerexpectations and needs and c01porate culture must beadapted to this objective.

References

Bartosova, V: Optimalizricia financnej struktU1y podniku.

EDIS ZU, Zilina 2005.

Cihovska, V. a kol.: Firemny imidi. Eurounion. Bratislava

Foret, M.: Jak komunikovat se zrikaznikem. Computer

press. Praha 2000.

ISO 9000:2000.

How to Cite
1.
Bielikova A. Corporate Culture- the Way of Increasing the Work Quality in Transport Organization. Promet [Internet]. 1 [cited 2022Aug.18];20(1):43-5. Available from: https://traffic.fpz.hr/index.php/PROMTT/article/view/985
Section
Older issues