Marketinška logistika jugoslavenskih poduzeća u saobraćaju EZ-a
Abstract
U radu se razmatra privredni razvoj članica EZ i njegov utjecaj na Jugoslaviju, te kakve su šanse jugoslavenskih poduzeća u konkurenciji s onima iz EZ s obzirom na očito nejednake startne pozicije. Ukazuje se na nužnost marketinške logistike u poslovanju s firmama iz EZ, pri čemu je najvažnija dostupnost relevantnih informacija u pravo vrijeme.
How to Cite
1.
Oblak H. Marketinška logistika jugoslavenskih poduzeća u saobraćaju EZ-a. Promet [Internet]. 1 [cited 2024Apr.19];2(5-6):379-84. Available from: https://traffic.fpz.hr/index.php/PROMTT/article/view/390
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