MaxSUMO: A New Expert Approach for Evaluating Mobility Management Projects
Abstract
There is need for better understanding of how mobility management interventions work and how they affect the individuals’ modal choice decisions, as well as need for robust evaluation techniques allowing any behavioural changes to be observed. Changing individual’s behaviour is not a one-step process and any evaluation methodology should account for this. A new standardized expert evaluation resource MaxSUMO takes this step-wise process into account. MaxSUMO is based on a new theoretical behavioural change model MaxSEM which measures individuals’ stage positions (their susceptibility to change behaviour) and stage movement (progression towards actual behavioural change). This paper illustrates the use of MaxSUMO by the evaluation of the mobility campaign “I keep moving, even without my car” undertaken by the City of Ghent.
References
Anable, J.: ‘Complacent Car Addicts’ or ‘Aspiring Environmentalists’? Identifying travel behaviour segments using attitude theory, Transport Policy, Vol. 12, No. 1, 2005, pp. 65-78.
Bonsall, P.: Do we know whether personal travel planning really works ?, Transport Policy, Vol. 16, No. 6, 2009, pp. 306-314.
Boussauw, K., Witlox, F.: Introducing a commute-energy performance index for Flanders, Transportation Research A: Policy and Practice, Vol. 43, No. 5, 2009, pp. 580-591.
Cairns, S., Sloman, L., Newman, C., Anable, J., Kirkbridge, A., Goodwin, P.: Smarter Choices - Changing the Way we Travel. London: Department for Transport, 2004.
Carreno, M., Bamberg, S., Welsch, J., Rye, R., Hyllenius, P.: How best to evaluate mobility management projects: Can psychological theory help ? Proceedings of the 12th World Conference on Transport Research, Lisbon, Portugal, 2010.
Chan, F.T.S., Zhang, T.: The impact of collaborative transportation management on supply chain performance: a simulation approach, Expert Systems with Applications, Vol. 38, No. 3, 2011, pp. 2319-2329.
Curtis, C., Headicar, P.: Targetting travel awareness campaigns: which individuals are more likely to switch from car to other transport for the journey to work ?, Transport Policy, Vol. 4, No. 1, 1997, pp. 57-65.
Dullaert, W., Neutens, T., Vanden Berghe, G., Vermeulen, T., Vernimmen, B., Witlox, F.: MamMoeT: An intelligent agent-based communication support platform for multimodal transport, Expert Systems with Applications, Vol. 36, No. 7, 2009, pp. 10280-10287.
EPOMM: Mobility Management: a Definition. The Definition of Mobility Management and the Categorisation of Mobility Management Measures as approved by the MAX-consortium and EPOMM. http://www.epomm.eu/index.phtml?Main_ID=820, 2011.
MAX SUCCESS: Comprehensive State of the Art Report Annex B1.1 Behaviour Change Models. http://www.max-success.eu/downloads.phtml, 2008.
MAX SUCCESS: Work Package B. Final Report. http://www.max-success.eu/downloads.phtml, 2009a.
MAX SUCCESS: MaxSumo. Guidance on How to Plan, Monitor and Evaluate Mobility Projects. http://www.max-success.eu/downloads.phtml, 2009b.
Miller, H.J., Witlox, F., Tribby, C.P.: Developing context-sensitive livability indicators for transportation planning: a measurement framework, Journal of Transport Geography, Vol. 26, 2013, pp. 51-64.
Möser, G., Bamberg, S.: The effectiveness of soft transport policy measures: A critical assessment and meta-analysis of empirical evidence, Journal of Environmental Psychology, Vol. 28, No. 1, 2008, pp. 10-26.
Prochaska, J.O., DiClemente, C.C.: The Transtheoretical Approach: Crossing Traditional Boundaries of Change, Homewood IL: Dow Jones/Irwin, 1984.
Richter, J., Friman, M., Garling, T.: Soft transport policy measures: Gaps in knowledge, International Journal of Sustainable Transportation, Vol. 5, No. 4, 2011, pp. 199-215.
Stopher, P.R., Bullock, P.: Travel Behaviour Modification: A Critical Appraisal. Proceedings of the 26th Australasian Transportation Research Forum, Wellington, New Zealand, 2003.
Van Acker, V., van Wee, B., Witlox, F.: When transport geography meets social psychology: toward a conceptual model of travel behaviour, Transport Reviews, Vol. 30, No. 2, 2010, pp. 219-240.
Van Acker, V., Mokhtarian P.L., Witlox, F.: Going soft: On how subjective variables explain modal choices for leisure travel, European Journal of Transport and Infrastructure Research, Vol. 11, No. 2, 2011, pp. 115-146.
Van Malderen, L., Jourquin, B., Thomas, I., Vanoutrive, T., Verhetsel, A., Witlox, F.: The mobility policies of companies: what are the good practices? The Belgian Case, Transport Policy, Vol. 21, 2012, pp. 10-19.
Vanoutrive, T., Van Malderen, L., Jourquin, B., Thomas, I., Verhetsel, A., Witlox, F.: Mobility management measures by employers: Overview and exploratory analysis for Belgium, European Journal of Transport and Infrastructure Research, Vol. 10, No. 2, 2010, pp. 121-141.
Vanoutrive, T., Van de Vijver, E., Van Malderen, L., Jourquin, B., Thomas, I., Verhetsel, A., Witlox, F.: What determines carpooling to workplaces in Belgium: location, organisation, or promotion, Journal of Transport Geography, Vol. 22, No. 1, 2012, pp. 77-86.
Weinstein, N.D.: Testing 4 competing theories of health-protective behavior, Health Psychology, Vol. 12, No. 4, 1993, pp. 324-333.
Wen, W.: An intelligent traffic management expert system with RFID technology, Expert Systems with Applications, Vol. 37, No. 4, 2010, pp. 3024-3035.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
