Marketing Research on Passenger Satisfaction With Public Transport Service in the City of Belgrade

  • Branislav Radnović Educons University, Faculty of Business Economy
  • Radenko Miloš Marić Educons University, Faculty of Business Economy
  • Vladana Radnović Raiffeisen bank a.d., Belgrade
  • Milena Ilić Public Enterprise “City Housing Services“, Belgrade
  • Dragan Lukač Regional Chamber of Commerce Novi Sad
DOI: https://doi.org/10.7307/ptt.v27i1.1522
Keywords: transport, public transport, marketing research, marketing strategy, elements of marketing mix, passengers, satisfaction,

Abstract

The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on the existence of significant influence of factors, such as quality service, attitude and behaviour of employees (e.g. driver), adequate informing, quality of vehicles, line routes and timetable, on passenger satisfaction. Correlation coefficient and regression analysis were used for interpreting the obtained results and examining the formulated hypothesis. Empirical research has shown that there is a significant correlation between the aforementioned factors and passenger satisfaction with public transport services. The obtained results provided recommendations and guidelines for improving and increasing the quality of public transport services. The research results also provide the basis for future research that could examine the relationship between passenger satisfaction with services and sub-groups within the analyzed factors.

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Branislav Radnović, Educons University, Faculty of Business Economy
Department of marketing and management
Radenko Miloš Marić, Educons University, Faculty of Business Economy
Department of marketing and management

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Published
2015-03-02
How to Cite
1.
Radnović B, Marić RM, Radnović V, Ilić M, Lukač D. Marketing Research on Passenger Satisfaction With Public Transport Service in the City of Belgrade. Promet [Internet]. 2015Mar.2 [cited 2024Nov.21];27(1):47-. Available from: https://traffic.fpz.hr/index.php/PROMTT/article/view/1522
Issue
Vol 27 No 1 (2015)
Section
Articles

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