Possibilities of Transportation System Management through Market Activities

  • Teodor Perić
  • Željko Radačić
Keywords: transportation system, market, system management

Abstract

In the whole cycle of production, distribution, exchangeand coi!Sumption, the market is the place of exchange andrealisation of the manufactured products and services. Marketis the main f01m of link between the producer and the consumer;it is on the market that supply and demand are balanced,the two basic market categories.Because of the specific characteristics of the transp011ationprocess, the economic theory coi!Siders that there is no uniquemarket of traffic services, but rather that there are lransp011alionmarkets on ce11ain relations. Thus, one can speak of theimpe!feclion of the transportation market and its impossibilityto balance traffic supply and demand due to unity of supply anddemand, due to non-flexibility of traffic supply regarding trafficdemand, due to technical characteristics of traffic infrastructure,and due to various technical and technological characteristicsof cenain transponation branches. Therefore, the relationsbetween supply and demand cannot be regulated automaticallyby transporlation market, and consequently, neithercan the structuring of the transp01tation system rely only on theinfluence of the transp01tation market. This is why govemmentappears as the CO!Tective measure of the market, i.e. governmentregulation of supply and demand. This govenzment regulationis realised through general economic and transportationpolicy.

References

Bilen, M.: TliiSte proizvoda i usluga , Mikrorad, Zagreb,

Kotler, Ph.: Upravljanje marketingom, Informator,

Zagreb, 1994.

Marusic, M.; Vrandevic, T.: Istrai ivanje triiSta , Adeko,

Zagreb, 1997.

Padjen, J.: Prometna politika, Informator, Ekonomski

institut, Zagreb, 1996.

RadaCic, z_: Ekonomika prometnog sistema , Fakultet

prometnih znanosti, Zagreb, 1988.

Rocco, F-: Marketinsko upravljanje, Skolska knjiga,

Zagreb, 1994.

Samardiija V.: 'Europska unija i H1vatska ', Institut za

razvoj i medunarodne odnose, Zagreb, 1994.

Samuelson P.A., Nordhaus W. D.: Ekonomija, 14th

edition, Mate d.o.o., Zagreb, 1992.

Dibb, S., Simkin, L., Pride, W. M., Ferrell, 0. C.: Marketing,

European edition, Mate d.o.o., Zagreb, 1995.

How to Cite
1.
Perić T, Radačić Željko. Possibilities of Transportation System Management through Market Activities. Promet [Internet]. 1 [cited 2024Oct.7];12(2):59-5. Available from: http://traffic.fpz.hr/index.php/PROMTT/article/view/737
Section
Older issues

Most read articles by the same author(s)

1 2 3 4 > >>