Transport Organization and its Corporate Identity

  • Alžbeta Bielikova
Keywords: corporate identity, corporate philosophy, corporate personality, corporate culture, corporate communication, corporate design

Abstract

The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and external communication.

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How to Cite
1.
Bielikova A. Transport Organization and its Corporate Identity. PROMET [Internet]. 1 [cited 2020Feb.23];18(1):43-6. Available from: http://traffic.fpz.hr/index.php/PROMTT/article/view/663
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