The Use of Intelligent Packaging in Supply Chain of Food Products

  • Aleksandar Grubor Univeristy of Novi Sad, Faculty of Economics in Subotica
  • Jelena Končar University of Novi Sad, Faculty of Economics in Subotica
  • Radenko Marić University of Novi Sad, Faculty of Economics in Subotica
  • Goran Vukmirović University of Novi Sad, Faculty of Economics in Subotica
  • Nikola Milićević University of Novi Sad, Faculty of Economics in Subotica
DOI: https://doi.org/10.7307/ptt.v32i5.3388
Keywords: supply chains, intelligent packaging, retailing, physical distribution, food products, RFID, transport units

Abstract

The research aims to identify the limitations and expectations of producers, transport companies, distributors and retailers in introducing intelligent packaging into supply chains of food products on the market of the Western Balkans. The limitations and benefits from the use of intelligent packaging have been identified in transportation, storage, operations of physical handling and display of food products at the place of their final purchase. The results have shown that there are significant differences in terms of limitations affecting the implementation of intelligent packaging into business operations of supply chains, bearing in mind the business type, number of employees, available capital and integrated standards into business operations. In contrast to this, the results point that there are no significant differences in terms of benefits that the analysed entities expect from introducing intelligent packaging into their systems. A set of measures and incentives have been defined for the competent institutions and food supply chain management to take, in order to minimize the restrictions and advance the implementation of intelligent packaging. The proposals and suggestions for further research are stated in the paper.

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Aleksandar Grubor, Univeristy of Novi Sad, Faculty of Economics in Subotica

Dean of Faculty of Economics in Subotica and Full Professor at Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, Serbia. Main research interests: Marketing, Marketing services, Marketing logistics, etc. Author was publish above 200 papers in international and domestic journals.

Jelena Končar, University of Novi Sad, Faculty of Economics in Subotica

Full Professor and Head of Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, Serbia. Main research interests: Trade, Retail Management, E-commerce and Trade Policy. Above 200 papers were published by author in international and domestic journals.

Radenko Marić, University of Novi Sad, Faculty of Economics in Subotica

Assistant Professor at Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, Serbia. Main research interests: Logistics, Distribution Channels, Transportation, etc. Author was publish above 100 papers in international and domestic journals.

Goran Vukmirović, University of Novi Sad, Faculty of Economics in Subotica

Assistant Professor at Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, Serbia. Main research interests: Logistics, Distribution Channels, Trade, Trade Management, CRM, etc. Author was publish above 50 papers in international and domestic journals.

Nikola Milićević, University of Novi Sad, Faculty of Economics in Subotica

Vicedean for International relationship in Faculty of Economics in Subotica and Assistant Professor at Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, Serbia. Main research interests: Marketing, Retail Management, Marketing logistics, etc. Author was publish above 100 papers in international and domestic journals.

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Published
2020-09-22
How to Cite
1.
Grubor A, Končar J, Marić R, Vukmirović G, Milićević N. The Use of Intelligent Packaging in Supply Chain of Food Products. Promet [Internet]. 2020Sep.22 [cited 2024Apr.19];32(5):639-53. Available from: http://traffic.fpz.hr/index.php/PROMTT/article/view/3388
Issue
Vol 32 No 5 (2020)
Section
Articles

Copyright (c) 2020 Aleksandar Grubor, Jelena Končar, Radenko Marić, Goran Vukmirović, Nikola Milićević

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